What To Look For In The Marketing Content That's Right For You

Marketing Content Examples For B2B Businesses

The best marketing content resonates with the consumer on an emotional level. It provides new ideas and insights to help people tackle problems.

Whether it's a captivating video or a thorough white paper, the best marketing content offers value to the audience and meets its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a well-known type of content for marketing that businesses use to share insights stories, thoughts and ideas on their website. They can be about any topic or query and are usually educational in nature. They may include audio, video, polls or images to increase the quality of the content. This will improve on-page SEO (search engine optimization).

To write blog posts of high-quality, you must first conduct market research in order to confirm and uncover the most important facts about your audience. Once you have a clear understanding of your audience and their interests, you can start creating ideas and writing.

Some common kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. Making these kinds of blog posts will ensure that your website has plenty of variety and provides the value that your audience expects to find when they visit.

For instance, a how-to article can teach your audience an entirely new technique and help them solve a problem they're facing, making it a valuable piece of marketing content to keep your audience interested. A"curated" list is a kind of blog post that uses a variety of real-world cases to support a specific idea. This type of blog post can be used as a marketing tool to boost brand awareness and credibility.

Case Studies

Case studies may not be as sexy as a viral blog post, but they can be one of the most effective marketing pieces you can develop. They're great for showcasing the expertise and building trust with potential customers. A good case study aims to help your audience solve an issue by demonstrating the way your product or service has helped a customer with a similar issue.

Use videos and infographics to make your case study more engaging. Be careful not to make them into advertisements, as this could undermine the credibility of your brand. Focus on creating resources that encourage and motivate your readers.

You can also use case study to show testimonials from clients and user-generated content. This builds trust and makes your website more credible. UGC is most effective when it is backed by data.

White Papers

Unlike blogs and feature articles white papers are generally long-form and provide a greater depth of research and information. B2B companies utilize white papers to demonstrate the power of their thinking or to offer unique perspectives to help readers make purchasing decisions, understand more about an industry, or resolve business problems.

They are a great tool for building trust among people who are not avid readers, and establishing companies as experts in their field. They can also assist potential customers to move through the sales funnel.

White papers come in many types but they are the most effective when they are tailored to specific audiences. Everything from the tone to the distribution strategy should be crafted towards your ideal reader.

White papers usually provide research findings, however it's easy for them to be a bit too much in the realm of theory without providing readers with practical examples. To avoid this, backgrounders and solution-oriented white papers should incorporate some sort of success story to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter tables and charts to concentrate on only the information they are looking for. This makes it easier for the reader to absorb and move through the sales funnel.

Videos

Videos are a great way to engage your audience. They are also an excellent tool for marketing in a dynamic, interactive manner. They're perfect to capture the attention of your customers and presenting complicated concepts easily.

Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are designed to inform your customers about your products and improve their loyalty.

These videos can be used to showcase the expertise of your company and can be used as an article on your blog, or in an effective sales pitch. They can be a great method of connecting with your customers, particularly in the case of relevant to current events or trends.

Whether you're releasing an animated explainer video or a live Q&A session testimonials are a great method to build trust with your customers and encourage new prospects to purchase your product. You can ask your current clients to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen sharing videos and how-to videos that are focused on specific issues. For instance, if have an e-commerce solution that assists small to medium businesses manage their online store, name your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials are another type of social proof that can help people believe in the credibility of a brand. They can be utilized in video or text format, and they are an excellent way to increase sales and improve a company's image online.

Testimonial content is beneficial because it focuses attention on the needs of the client and how a product or service solved their problems. It also provides credibility to the business since it shows that others have utilized the product and found it useful.

If you choose to use testimonials, be sure to include a name, title, and company to improve their credibility. Make the testimonials as personal as possible by including an image of the person who wrote them. This will also help create an emotional bond between customer and the brand.

While some businesses prefer to have separate testimonials pages however, you can also incorporate them into other pages on the website. If a testimonial mentions an item for example it could be displayed in the relevant product page or checkout page. This will stop the testimonials section from getting visited less than other pages, while still giving the same social proof.

Interactive Landing Pages

Interactive elements on landing pages can increase the engagement of visitors. This type of content will assist you in reaching your goal of converting visitors to leads. Instead of being a static site that has the standard sign-up form and other content, interactive pages provide an experience that delights your visitors.

In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its benefits and keep the customer interested. The page also includes an easy form with several options to sign up, reducing the conversion process even more.

This interactive landing page created by TransferWise is another example. The first screen offers real-life success stories as well as social proof to reassure potential customers that the service is worth their money, then allows them to fill out a simple form for more information on how the service works.

For B2B marketers with high-ticket products landing pages are an opportunity to build a list of potential leads. In  best content writing software sickseo  for contact information you can offer a webinar or eBook, free trials or other content that can draw people to sign up.

Headache Trackers

Content should inform the consumer about headache triggers, and how to treat them in the initial phase of consideration. Examples include infographics that share information on the most common causes of headaches, or white papers that present proprietary research on the science behind headache treatments. White papers require users to share their email address to gain access, which helps build credibility and trust with potential customers. Minen states that headache trackers, apps that allow users to monitor their levels of stress and food intake, could be beneficial for the consideration stage. Minen warns users to be cautious when drawing conclusions from tracking data. It could not be a real representation of their triggers for headaches.